Creative Director: Eurie Kim / Art Director: Sophia Su

Photographers: John Bernardo, Chris Mullen, Evan Foster

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Took on the overall direction for the Uniquely J brand. Uniquely J was a Jet.com private label lifestyle brand which spanned across multiple categories from cleaning supplies to snack foods. I was given the opportunity to plan the photoshoots and styling on set, to designing the site pages and email. The following images were created to work across multiple channels including site, email, and social media. 

My process for each photoshoot was to sketch out the idea first, which included color scheme, product placement and propping in order to help inform the producers and photographers the exact vision we were going for.